Our archives go back several years so do indulge yourself!
Main Content
This Month …
Featured
The astonishing uptake of advanced information access and communication tools on both the buying and selling sides, coupled with a heightened scrutiny on return on investment, has led the most effective sales leaders to update their management “software.” As a result of that upgrade, they are confronting some stark realities, rethinking their strategies, and embracing a more pragmatic, data-driven, relentlessly performance-focused approach.
I call this new, approach Grow or .... Editorial
Selling isn’t about convincing—it’s about uncovering needs. Top salespeople ask open-ended questions, listen like their lives depend on it, ask more questions, and shut up. (Not easy, I know) The best outcome is scheduling the next meeting to dig deeper.
So why do salespeople, fall into the trap of talking about themselves when a client asks what we do? We rattle off facts, our company’s history, and our product features. But here’s the thing: facts tell, stories sell. Want to reserve yourself a copy? Sign Up Here and we'll add you to the list.
Want to reserve yourself a copy? Sign Up Here and we'll add you to the list.