Our customers, current and potential, are operating in a New Economy where they face unprecedented cost increases, supply chain disruption, difficulties in affordably attracting and retaining staff, capital funding shortages, increased competition, and high levels of stress and uncertainty. Let’s walk in their shoes. Nobody wants ‘cheap’ as it almost always proves to be a ‘false economy’ decision where the real risks were never considered or uncovered. We all know it is much more expensive to buy the right thing the second time around, and as much as buyers seek to treat the seller’s offering as a ‘commodity’, they know they need to ... Learn More