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In this edition, we interview George Brontén, Founder & CEO of Membrain.com – “Why Technology is Not Enough … Says Sales Technology Gold Winner” George is a life-long entrepreneur, and he is always looking for new ways to achieve improved business results using innovative software, skills and processes. We think you will enjoy his refreshingly frank responses.
“Using Pareto’s Principle to Highlight the Current Malaise within the Sales Space” Jonathan Farrington provides us with some startling statistics, which go some way towards explaining declining levels of sales professionalism, abject sales leadership and a total disconnect between how buyers wish to be sold to and how sellers are insisting that they must buy.