CEO, Growth Matters International
Tony Cross is CEO of Growth Matters International and the author of So, You’re in Charge. Now What?, a book on leadership. He is currently writing his second book, on sales management, due for launch in early 2027. Tony is passionate about helping sales managers do the toughest job in the world, because he is certain that developing them is the best investment any business can make in sales results. Sales managers are the custodians of execution.
Founded in 2013, Growth Matters has worked with more than 3,500 sales managers in 47 countries. Clients include Adobe, AstraZeneca, AWS, Bridgestone, Cummins, Dimension Data and NTT Data. The approach starts by assessing a company’s sales execution maturity. Managers are then equipped over a 12-month development program to embed practical disciplines into the fabric of the business, so enablement and growth initiatives actually stick. The Global Connect community has welcomed more than 2,500 attendees to thought leadership keynotes and masterclasses.
Tony’s mission is to unlock the potential of one million people in the sales profession.
Visit: www.growthmattersintl.com