Author | Founder
Todd Caponi, CSP® is a multitime C-Level sales leader, a behavioral science and sales history nerd, and has led through two companies with successful exits. He now speaks and teaches revenue organizations and their leaders on leveraging transparency and decision science to maximize their revenue capacity as Principal of Sales Melon LLC. He’s the author of two previous award-winning books, The Transparency Sale and The Transparent Sales Leader. His newly released book is Four Levers Negotiating: The Simple, Counterintuitive Way to Higher Deal Values and Lasting Trust (Matt Holt Books, Jan. 27, 2026).
Learn more at toddcaponi.com